Michael Burrage II

Why FSU?

I have chosen to attend FSU for my graduate degree because of its exceptional reputation, esteemed faculty, and productive research environment. The University has earned an excellent reputation for its rigorous graduate programs, which will equip me with valuable skills and knowledge to excel in my chosen field. I am excited to work alongside FSU's world-renowned faculty in the Dr. Persis E. Rockwood School of Marketing. Furthermore, I am attracted to FSU's supportive and collaborative learning environment and its history of placing graduates with top-tier opportunities post-graduation.

Motivation to pursue a graduate degree

My motivation to pursue a graduate degree stems from my passion for continuous learning and intellectual growth. I am eager to delve deeper into the marketing literature, gaining specialized knowledge and expertise that will enable me to make a meaningful impact in the field. Moreover, I am excited about the opportunity to engage in research, contribute to advancing knowledge, and address real-world challenges related to innovation and consumer behavior.

Importance and/or impact of research and work

The importance of my research and work lies in understanding how AI and emerging technologies will influence consumer decisions, preferences, and interactions. My research aims to assist companies and brands in improving marketing strategies, enhancing customer experiences, and building long-lasting, meaningful relationships with their target audience. Ultimately, this knowledge can lead to improved business performance, increased customer satisfaction, and sustainable growth in the age of AI-driven markets.

Career aspirations

My career aspirations are to become a professor at an R1 institution. I am passionate about advancing knowledge through research and contributing to the academic community by mentoring and inspiring the next generation of scholars. By pursuing a career in academia, I aim to make meaningful contributions to my field of expertise and educate future business leaders.

Advice for anyone considering graduate school

For anyone considering graduate school, my advice is to talk to as many graduate students as you can and inquire about their experiences. Talking with current students will provide valuable insights into the challenges, opportunities, and overall journey of pursuing a graduate degree.

Accomplishments during graduate career

I am proud to have been awarded the McKnight Doctoral Fellowship (2023).